ESSAY 2 FEEDBACK

MUSIC INDUSTRY ESSAY 2 - significance of continuing development of digital media technology on institutions and audiences. 

Anyone who handed in an essay yesterday has feedback on their blogs. I couldn't manage to put a 'new post' on people's blogs so you now have 2 comments beneath your 1st essay. The second one refers to the most recent piece. 

Anyone who hasn't given it in, needs to post it on their blogs asap. As well as this, if anyone wants to do additional questions, post them on your blogs and 'll check regularly over the next few days.

Overall the pieces are very well written and understanding of the whole industry is evident. However, it is so important that you get our case studies in and use them to support your essays. 

Any problems, get in touch. Best of luck for Tuesday! 

Miss Hunter

Level 4 section b mark scheme

Level 4

Explanation/analysis/argument (16-20 marks)

 Shows excellent understanding of the task

 Excellent knowledge and understanding of institutional/audience

practices – factual knowledge is relevant and accurate

 A clear and developed argument, substantiated by detailed

reference to case study material

 Clearly relevant to set question

Use of examples (16-20 marks)

 Offers frequent evidence from case study material – award

marks to reflect the range and appropriateness of examples from

case study and/or own experience

 Offers examples which are clearly relevant to the set question

Use of terminology (8-10 marks)

 Use of terminology is relevant and accurate

Complex issues have been expressed clearly and fluently. Sentences

and paragraphs, consistently relevant, have been well structured,

using appropriate technical terminology. There may be few, if any,

errors of spelling, punctuation and grammar.

Institutions and audiences question

To what extent has convergence affected the production, exchange and consumption of media products in the Music Industry?


Essay to be completed for Tuesday (strictly no excuses!)


Ensure that you understand and answer all parts of the question, using plenty of case study and research material.


Good luck!

SMALL TOWN AMERICA RESEARCH TASK

Complete a detailed profile on Small Town America.

Use the following questions as guidance and ensure each area is covered in sufficient depth (text book examples are good indicators of depth, length and quality).

1. What kinds of music do STA produce?
2. What strategies do they use to promote and distribute their music?
3. Who is their audience?
4. What is the relationship between STA and the mainstream music industry?
5. What ways do STA audiences consume STA music?
6. How would you describe the relationship between STA and their audience?
7. What is STA's attitude to file sharing?
8. What ways do STA differ from a major record label?

RESEARCH TASKS

MANY ARE NOT ON THE BLOGS - THIS NEEDS TO BE RECTIFIED ASAP.

THIS TASK IS PREP FOR YOUR EXAM.

CASE STUDY 1 – SOUL JAZZ RECORDS

This label has established a reputation for distributing a range of music to a wide audience, often Reggae and other styles given the label ‘underground’. It also distributes a wealth of older music that was not given due recognition at the time of its original release.

Develop a case study on the label, using the questions as starting point.
· First go to the website souljazzrecords.co.uk and familiarise yourself with it.
· Look at the range of music they distribute, the way in which you can purchase - make notes.
· Research the label and some of its key signings – make notes.
· Answer these questions:
o What kinds of music do Soul Jazz Records produce?
o What strategies do they use to promote and distribute their music?
o Who is the audience?
o What is the relationship between SJR and the mainstream music industry?

Try and keep your work organised and split into relevant sections.
DUE MONDAY ALONG WITH GLOSSARY.

KEY TERMS

You have a lot of foundation and starting info. We now need to tighten everything up into ideas and points you can learn which in turn will help you write your essays.

Complete a glossary for all of these key terms (a line or 2 will suffice).
Some ask for an example - simply cite it.

NOTE: in langauge you understand and can learn.
We will go over these in class.

• PRODUCTION



• DISTRIBUTION



• MARKETING



• CONSUMPTION



• THE MUSIC INDUSTRY (lovely def. in handout)



• FILE SHARING



• VERTICAL INTEGRATION + example



• SYNERGY



• CONVERGENCE



• COPYRIGHT



• CONVENTIONS



• DEMOGRAPHIC



• DOWNLOAD



• HARDWARE



• INDEPENDENT



• SUBSIDIARY



• HORIZONTAL INTEGRATION + EXAMPLE



• THE BIG 3