This label has established a reputation for distributing a range of music to a wide audience, often Reggae and other styles given the label ‘underground’. It also distributes a wealth of older music that was not given due recognition at the time of its original release.
Develop a case study on the label, using the questions as starting point.
· First go to the website souljazzrecords.co.uk and familiarise yourself with it.
· Look at the range of music they distribute, the way in which you can purchase - make notes.
· Research the label and some of its key signings – make notes.
· Answer these questions:
o What kinds of music do Soul Jazz Records produce?
o What strategies do they use to promote and distribute their music?
o Who is the audience?
o What is the relationship between SJR and the mainstream music industry?
Try and keep your work organised and split into relevant sections.
DUE MONDAY ALONG WITH GLOSSARY.
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